Introduction

Everyone needs a product design in order to promote their business. Product designers focus most on the outward appearance of a product as well as the functions it will serve.

Before the time of digital and mass production, products were mainly made by the craftspeople with their hands mostly i.e. there were limited products available for people to buy and these few products still cost more for obvious reasons.

In order to market their product to the world at large and for them to get much more patronage for their product, manufacturing companies began to see reasons why industrial designers should create awareness for the product.

Therefore a particular section of industrial design has developed into a more advanced class which is today known as product design. Industrial design now majorly implies physical products like household equipment. While on the other hand, product design refers to digital and visual products.

What Is Product Design?

Product design majorly helps in problem-solving for businesses and this is mostly achieved through the ideation and creation of visual products that tends to solve most consumer-based businesses’ problems. An important feat of an effective consumer product design company is their understanding of what the end-user wants and then innovatively creating designs that suit the end user’s needs. 

Importance Of Product Design

1. Increase the selling value and production of a quality product
2. Produce trending products that will match customers’ needs. 
3. High market share and creating awareness for new market

Types Of Product Design

1. Creating a new one. When a product designer creates a new design that means creating a new idea apart from the existing one.
2. Creating a design modification to a product is easier but should also be able to show the attributes of the business.

What Is Product Design Used For?

Product design has many advantages and benefits for your business. Because it deals with the image of the product. The major functions are 

1. Increase growth of the business: A product is affected by its design, whether it is a new or re-branding of an existing design. And this consequently affects the growth or ruin of any company or business.

2. Company quality improves: a good company creates a design that catches the eyes and minds of its consumers. 

3. It increases sales: If a company wants to be primus inter pares in their industry. Then it is important to continually churn out good and creative designs. A good design brings about an increase in the sale of a product and has a positive impact on investment.

4. It also increases customer satisfaction: A quality product design enables the customers to choose their love for the product or otherwise. Customers look at these attributes in a product design before accepting the product. With a good product design, products are attractive, easy, and have few constraints. And this has a huge tell on customer loyalty.

Conclusion

Any business that wants to grow beyond its competitors should take product design very seriously. Because its importance is such that can make or mar a business, hence it cannot be undermined. Product design applications such as Figma, illustrator, photoshop, etc., enable businesses to add a visual presentation to their business, breathing life to the business in all areas.